REBRAND ( CONCEPTUAL )
BRAND OVERVIEW:
Founded in 1996, Scoops is dedicated to crafting artisanal ice cream that pays homage to traditional recipes while incorporating modern elements to create a truly unique experience. Their menu features a delightful array of classic flavors, some even infused with unexpected twists, ensuring that every visit is a delightful adventure for your palate.
OBJECTIVE:
Revamp the Scoops Ice Cream shop with a modern style while retaining the classic look of traditional ice cream parlors throughout all branding material.
DELIVERABLES:
BRAND IDENTITY DESIGN
LOGO REDESIGN
MARKETING
PACKAGE DESIGN
DESIGN ASSETS
INSTAGRAM ASSETS
PHOTO RETOUCHING
KEY TERMS:
MODERN
BOLD
UP-TO-DATE
TRADITIONAL
DELIGHTFUL
TYPE FACES
STEP 1: CONCEPT
Make it count
Random words, nothing to special, just some type for the mean time while I figure out what the text will be after I finish with the rest of the concept elements.
STEP 1: CONCEPT
Make it count
Random words, nothing to special, just some type for the mean time while I figure out what the text will be after I finish with the rest of the concept elements.
