CREATIVE DIRECTION
BRAND OVERVIEW:
Through bold graphics and vibrant illustrations, Architect aims to bridge the gap between creatives and thinkers, traditional and modern, and street and luxury in the fashion world. The brand was made for creative individuals of all fields, bringing attention to those who not only design the world around us but those willing to create their own destiny by shaping and manifesting their own reality. But more importantly, to wear Architec is to show your love and passion for what you do.
OBJECTIVE:
Since the brand is still very new, the objective is to stand out from other competitors by focusing on eye catching illustrations and graphics. The brand should be able to resonate with people from all walks of life. As well as designing a logo that feels timeless while being modern. The logo should be able to scale nicely on small accessories to larger marketing/ advertising materials.
DELIVERABLES:
BRAND IDENTITY DESIGN
LOGO DESIGN
T-SHIRT LABEL DESIGN
T-SHIRT GRAPHICS
ILLUSTRATIVE ASSETS
MARKETING COLLATERAL
ADVERTISING MATERIAL
SOCIAL MEDIA ASSETS/ CONTENT CREATION
PHOTO RETOUCHING
KEY TERMS:
NEW AGE
TRADITION
SIMPLISTIC
YOUTH
DIFFERENT
FREEDOM
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